And so Mad Men 4 rode into the sunset, Don perched on yet another horse (sorry, love interest), a fifth series in production, and it’s all become a soap opera rather than a drama series. It should be called Madly Men. Fast diminishing returns, one of them me, diminishing possibly to zero next time. I’d held hopes that series 4 would see Don come to the picturesque fall promised in the credit sequence, probably off a cliff far away in the wilderness where his body would lie unnoticed like an empty Lucky Strike packet. His hidden identity would tear through his careful carapace and his conscience overwhelm him. The End.