Comedians have often wanted to be pop stars, but if that does not pan out  they seem happy to be pop promo directors. Adrian Edmondson worked with The Pogues and more recently Richard Ayoade cut his directorial teeth with Arctic Monkeys, Matt Lucas helped out The Proclaimers and now Peter Serafinowicz has renewed his acquaintance with Hot Chip. The comedian collaborated with the band for their 2010 track "I Feel Better" and has directed the video for their latest single "Night and Day", which features fellow funnyman Reggie Watts, Terence Stamp and Mrs David Walliams, Lara Stone.