On April 30 2010 award-winning folk artist Jim Moray will pre-release his new album exclusively through the June issue of Songlines magazine.
Never a musician to stick to the prescribed routes, Moray’s world-exclusive partnership with Songlines will see him join only a handful of artists to pre-release albums in this way including Prince & McFly (the Mail on Sunday) and The Kinks’ frontman Ray Davies (The Sunday Times). From June 11 In Modern History will also be available to buy once Songlines is off-sale.
Following three albums that have inspired controversy as well as critical acclaim, Moray’s strategy for his fourth album is significant: "There’s a lot to be said for trying new things,” he says. “When you’re a few albums in, it’s very hard for people to form a different impression of you. So I wanted to do something interesting and something that’s exciting in itself… to create an opportunity for people to have the CD in their hand and give it a try. Perhaps having discovered the new album for free they might decide to come to a live show or want to investigate what I’ve done before, and we are also releasing a new compilation of tracks from my back catalogue to make that easy to do.”
Following three albums that have inspired controversy as well as critical acclaim, Moray’s strategy for his fourth album is significant: "There’s a lot to be said for trying new things,” he says. “When you’re a few albums in, it’s very hard for people to form a different impression of you. So I wanted to do something interesting and something that’s exciting in itself… to create an opportunity for people to have the CD in their hand and give it a try. Perhaps having discovered the new album for free they might decide to come to a live show or want to investigate what I’ve done before, and we are also releasing a new compilation of tracks from my back catalogue to make that easy to do.”
