We Made It: Bespoke bike-builder Jake Rusby | reviews, news & interviews
We Made It: Bespoke bike-builder Jake Rusby
We Made It: Bespoke bike-builder Jake Rusby
The former sculptor at the heart of Britain’s handmade bicycle boom
Spurred on by Olympic glory and British wins in the Tour de France, the popularity of cycling has grown exponentially over the past few years. It’s boom time for retailers of factory-made bicycles, like Halfords, who sold 1.3 million bikes last year, but that’s only half the story. In the past decade, the UK has also become a world leader in hand-built bicycles, made to order for discerning clients around the globe.
Read other articles in We Made It, our series on craft in partnership with Bruichladdich
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