Britain's Next Big Thing, BBC Two | reviews, news & interviews
Britain's Next Big Thing, BBC Two
Britain's Next Big Thing, BBC Two
It's like The X Factor, only with artisans
The talent show search - not for another star but for another field to devour - has reached its logical conclusion. Whereas most such shows - The X Factor, for example - are ostensibly about one skill or another as a pretext for marketing, Britain's Next Big Thing last night on BBC Two was a talent show about finding a merchandising opportunity. Artisans were given the chance to pitch their products to major chains, and the first episode was set at Liberty (not Libertys, as most called it).
The talent show search - not for another star but for another field to devour - has reached its logical conclusion. Whereas most such shows - The X Factor, for example - are ostensibly about one skill or another as a pretext for marketing, Britain's Next Big Thing last night on BBC Two was a talent show about finding a merchandising opportunity. Artisans were given the chance to pitch their products to major chains, and the first episode was set at Liberty (not Libertys, as most called it).
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