Mad Men, Series 4, BBC Four

That sobbing musical theme resumes, so does that hospital-white dreamlike cartoon of a male figure tumbling in a Hitchcockian fall from grace past huge ads of poster girls. Actually it’s almost as much Milton as it is Hitchcock. I say that to be deliberately pretentious, because the secret of Mad Men’s addictive draw is the human profundity you try to read into this fascinatingly surfaced drama about an empty man who doesn’t know who he is. This is the ultimate advert for TV, a series so slick and so moreish you don’t even know it’s an advert.

That sobbing musical theme resumes, so does that hospital-white dreamlike cartoon of a male figure tumbling in a Hitchcockian fall from grace past huge ads of poster girls. Actually it’s almost as much Milton as it is Hitchcock. I say that to be deliberately pretentious, because the secret of Mad Men’s addictive draw is the human profundity you try to read into this fascinatingly surfaced drama about an empty man who doesn’t know who he is. This is the ultimate advert for TV, a series so slick and so moreish you don’t even know it’s an advert.